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Automobile & Multi-Vertical Services Pune, Maharashtra

Finora Group

Unified five business verticals — Car Care, Save, Home, PPF and Showroom — into a single automated ecosystem covering sales, WhatsApp, calling, inventory, billing and HR.

Finora Group — Automobile & Multi-Vertical Services company using NeeN AI CRM
5
Verticals unified
10
Modules deployed
1
Connected ecosystem
Overview

Finora Group, based in Pune, is a multi-vertical business running several distinct operations under one roof — Finora Car Care, Finora Save, Finora Home, a PPF (paint protection film) business and an automobile showroom.

The brief was ambitious and clear: the client wanted complete automation with the entire group operating inside one ecosystem. Rather than stitching together separate tools for each vertical, we built a single connected platform spanning CRM, communication, warehouse, point-of-sale and HR.

What We Delivered

Automobile CRM
Sales CRM
WhatsApp Automation
WhatsApp AI
Meta Integration
Cloud Dialer
IVR
WMS
POS
HRMS
The Challenge

The Problem

01

Each of Finora’s five verticals — Car Care, Save, Home, PPF and the showroom — effectively ran as its own island. Leads, customers, inventory and billing lived in separate places, so there was no single view of a customer who might interact with more than one part of the group.

02

Customer communication was manual and inconsistent across verticals. There was no unified WhatsApp automation, and paid leads from Meta ads were not flowing directly into any structured pipeline — meaning enquiries had to be handled and re-entered by hand.

03

Operations beyond sales — inventory movement, point-of-sale billing and workforce management — sat outside any shared system, so the group could never see the full picture of sales, stock, cash and people together.

How We Solved It

The Solution

A connected set of NeeN AI modules, deployed step by step.

Step 1

One CRM across all five verticals

We brought Car Care, Save, Home, PPF and the showroom onto a single Automobile and Sales CRM. Leads, customers and deals from every vertical now live under one roof, giving the group a genuine single view of each customer and every pipeline.

Step 2

Complete WhatsApp automation + AI

End-to-end WhatsApp automation was configured alongside WhatsApp AI, so customers across all verticals receive instant, automated responses and updates. Routine queries are handled automatically, while the team steps in for high-value conversations.

Step 3

Meta ads integration

Meta (Facebook & Instagram) lead forms were integrated directly into the CRM. Every ad enquiry now drops straight into the right vertical’s pipeline in real time — no manual downloads, no re-entry, no leads lost between the ad and the CRM.

Step 4

Calling with dialer + IVR

A cloud dialer and IVR handle inbound and outbound calling from inside the platform. Calls are routed to the correct vertical and logged automatically, so the calling activity of the whole group is visible in one place.

Step 5

WMS + POS for stock and billing

Warehouse Management (WMS) and Point-of-Sale (POS) were integrated so inventory and billing connect to the same customer records the sales team works on. Stock movement and invoicing are no longer disconnected from the customer relationship.

Step 6

HRMS to complete the ecosystem

Finally, HRMS was added to bring team and workforce management into the same platform — so from a customer enquiry to a sale to inventory, billing and the staff behind it, the entire group runs on one connected system.

The Outcome

The Results

Five separate business verticals now managed from one unified CRM
A single customer view across Car Care, Save, Home, PPF and the showroom
End-to-end WhatsApp automation with AI-powered instant responses
Meta ad leads captured directly into the correct pipeline in real time
Dialer and IVR calling routed and logged per vertical
WMS, POS and HRMS connected into one operating ecosystem for sales, stock, billing and people

We wanted our entire group — every single vertical — running inside one system. That is exactly what we now have: sales, WhatsApp, calling, inventory, billing and HR, all in one place.

SSathyaprakash IyerFinora Group

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