Call Tracking Software
Know Which Ad Produced Which Call — and Which Sale.
NeeN AI ties every call back to the lead source that created it — Google Ads, Meta Ads, IndiaMART, JustDial, WhatsApp or your website — then follows it through to the quote and the invoice. So you can stop guessing which spend actually works.
The problem
Why most Indian businesses can't prove what their ads produced
The call arrives with no context
A prospect phones in and nobody knows whether they came from a Google ad, a Meta campaign, IndiaMART or a hoarding. The source dies at the moment of the call.
Ad platforms report clicks, not customers
Google Ads and Meta show cost per click and per lead. They can't tell you which of those leads picked up the phone, qualified, or paid an invoice.
Spend decisions are made on gut feel
Without source-to-sale data, budget moves to whichever campaign looks busiest rather than the one producing revenue.
Missed calls never get counted
Enquiries that ring out during business hours are invisible, so a channel can look like it underperforms when the real problem is nobody answered.
Call tracking closes the loop: the source is captured when the lead is created, travels with every call on that lead, and stays attached through the quote, order and invoice — so you can compare channels on revenue instead of clicks.
Results that matter
What Teams Gain in Their First 30 Days
How it works
Simple to Start. Powerful to Scale.
Connect your lead sources
Google Ads, Meta Ads (Facebook & Instagram lead forms), IndiaMART, JustDial, Wix and website forms feed leads in — plus a public lead-capture endpoint for anything custom.
Source is tagged at entry
Every lead arrives stamped with where it came from, so nobody has to ask the customer 'how did you hear about us?'
Calls inherit the source
Each call on that lead — outbound or inbound, recorded automatically — carries the original source with it.
Report on revenue by channel
Compare sources on calls, connect rate, qualified leads and closed invoice value, not just cost per click.
Everything you get
Every Outcome. One Platform.
Automatic source capture
The source is never lost.
Leads from ads, portals, WhatsApp and web forms are tagged with their origin the moment they enter the CRM.
Google Ads attribution
See which campaign actually calls.
Google Ads leads flow in tagged, so you can compare campaigns on conversations and closed revenue.
Meta Ads attribution
Facebook & Instagram, measured properly.
Meta lead-form submissions arrive tagged and assigned — with Meta Pixel available for conversion tracking on your site.
Portal tracking
Know what IndiaMART and JustDial are worth.
Portal enquiries are captured with their source intact, so subscription renewals become a data decision.
Call recording per source
Hear the difference between channels.
Listen to calls from a specific campaign to judge lead quality, not just lead quantity.
Missed-call reporting
Separate bad channels from slow response.
Unanswered inbound calls are reported by source, so a channel isn't blamed for a staffing problem.
Source-to-invoice reporting
Attribution that reaches revenue.
Because quotes, orders and invoices live in the same CRM, each source can be measured on closed value.
Response-time tracking
Speed is the biggest lever.
See how long each source waits for a first call, and set escalation rules when leads sit untouched.
The difference
Untracked calls vs tracked calls
| What Changes | Without NeeN AI | With NeeN AI |
|---|---|---|
| Knowing the lead source | Ask the customer, or guess | Tagged automatically at entry |
| Measuring a campaign | Cost per click and per lead | Calls, qualified leads and closed value |
| Deciding where to spend | Gut feel and platform dashboards | Revenue per source from your own data |
| Missed enquiries | Invisible | Reported by source with timestamps |
| Judging lead quality | Rep opinion | Listen to calls from that campaign |
| Portal renewals | Renewed out of habit | Renewed on measured return |
Who it's for
Built for Your Industry. Proven Results.
Real Estate
Challenge
Spend runs across portals, Google and Meta with no idea which produces site visits.
Solution
Every enquiry is source-tagged and followed through to site visit and booking.
Healthcare & Clinics
Challenge
Appointment calls come from ads and listings with no attribution.
Solution
Calls carry their source, and missed calls are surfaced for callback.
Education
Challenge
Admission campaigns are judged on form fills, not enrolments.
Solution
Enquiry source stays attached through counselling to admission and fee payment.
Manufacturing & B2B
Challenge
IndiaMART and JustDial subscriptions renew without proof of value.
Solution
Portal enquiries are tracked to quotes and invoices by source.
Feature highlights
What Each Feature Does For You
FAQ
Everything You Need to Know
Stop guessing which channel works.
Start free — source-tagged leads, tracked calls and revenue reporting included.
Related calling & attribution
- Call Management Software — recordings, dashboards & accountability
- SIM-Based Calling vs VoIP — which suits Indian sales teams?
- SIM-Based CRM — call from your own SIM, logged automatically
- SIM Dialer — auto-dialer for telecalling teams
- 9ance Telephony — dialer, CRM & ad integrations
- Callyzer alternatives — call tracking compared