Moonlight Machinery
Merged three separate IndiaMART accounts into one CRM using keyless, mail-based integration — unifying leads across Kolkata and Gurugram.
Moonlight Machinery is an industrial machinery business operating across two locations — Kolkata and Gurugram — and generating a large share of its leads through IndiaMART.
Their challenge was consolidation. They run three separate IndiaMART accounts, and they wanted every enquiry from all three flowing into a single CRM — without the overhead of managing IndiaMART API keys. We solved it with a mail-based integration and layered calling and WhatsApp AI on top.
What We Delivered
The Problem
Moonlight Machinery generates leads across three distinct IndiaMART accounts. Handling those accounts separately meant logging into multiple portals, manually tracking enquiries and inevitably missing some — a real cost when each machinery lead is high-value.
Standard IndiaMART integrations rely on API keys, which the business did not want to procure and manage for three separate accounts. They needed a way to capture leads without that key-based overhead.
With operations split across Kolkata and Gurugram, there was no single place where the team could see and act on every incoming enquiry, and no automated way to follow up quickly once a lead arrived.
The Solution
A connected set of NeeN AI modules, deployed step by step.
Keyless, mail-based IndiaMART integration
We connected all three IndiaMART accounts to a single NeeN AI CRM using a mail-based integration — capturing every enquiry automatically without needing any IndiaMART API keys. This removed both the integration overhead and the risk of missed leads.
Three accounts, one pipeline
Leads from all three IndiaMART accounts now land in one unified pipeline. The team works a single, consolidated list instead of logging into three separate portals — so nothing gets lost between accounts.
Unified across both locations
Enquiries across Kolkata and Gurugram are managed from the same system, giving the business one shared, real-time view of demand regardless of which office or account a lead came through.
Dialer, IVR and WhatsApp AI on top
A cloud dialer, IVR and WhatsApp AI were added so enquiries can be called and responded to instantly, with every interaction logged against the lead — turning fast follow-up into the default rather than the exception.
The Results
All three of our IndiaMART accounts finally feed into one place. No juggling logins, no missed enquiries — and no API keys to worry about.
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